When the Creative Process and Art Converge
Paul Rand said, “So that is the design process or the creative process. Start with a problem, forget the problem, the problem reveals itself or the solution reveals itself, and then you reevaluate it. This is what you are doing all the time.” Good graphic design is more than pairing the right typeface or creating a layout for publication design or web design. Graphic design solves a problem using the creative process to find the best solution. This process allows graphic designers to avoid trends that change over time making design temporary. Graphic design should be timeless, minimal, it should start on paper and should not be a standardized process, but a set of tools.
As a graphic designer, one of the goals is using the basic principles of graphic design and the creative process which are keys to designing visual solutions. Each design problem is unique and creative solutions require proper research and understanding of the end user — an inspiration as one of the tools that I often find in making and seeing fine art. My creative soul feeds from art and allows me to create, design and experiment by embracing the creative process until the final solution reveals itself and the problem is solved.
Kristha Archila, MFA